Tommy Hilfiger's digital showroom is world exclusive for Amsterdam

Tommy Hilfiger's digital showroom is world exclusive for Amsterdam

American clothing brand Tommy Hilfiger has opened a digital showroom in Amsterdam, designed as a cheaper and simpler alternative for business clients to compile a collection of the brand's products.

Save space

Up until now, customers had to go to Tommy Hilfiger showrooms in what is a time-consuming process of picking out clothing, especially as its Amsterdam location currently houses several floors of clothing. The digital showroom eliminates all the fuss down to one room with a large conference table.

 

The futuristic showroom holds several screens and a very large touchscreen, which will help business clients to browse through the collection and pick their items. Customers will also get iPads to track what is happening.

 

Store of the future

"We have created this system in-house and have worked on it for the past two years. With this, time spent on this process has dropped to 25 %, while we also save physical space. We also no longer have to create samples for our 30 to 40 showrooms worldwide: one item will suffice for our photographer and the digital copies will go into our Oracle database. The time we save with this, will go directly to our customers", CEO Daniel Grieder said.

 

Amsterdam will be the first to get this new showroom and within the next 2 to 3 years, all showrooms will be equipped with the same technology. Grieder also promised the company would launch the "store of the future" in the next 12 months.

Questions or comments? Please feel free to contact the editors


Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Sainsbury’s wants to cut 1,000 jobs

07/08/2017

Sainsbury’s, the second largest supermarket chain in the United Kingdom, is allegedly planning to cut 1,000 office jobs in order to save up to 500 million pounds (550 million euro).

Higher Kraft Heinz profit despite lower turnover

04/08/2017

Food company Kraft Heinz’ second quarter like-for-like turnover dropped slightly, but the American company did manage to seriously enhance its profitability.

Max Koeune becomes new McCain CEO

03/08/2017

Max Koeune will become potato processing company McCain Foods’ new CEO. The Canadian family business revealed the news after its current CEO, Belgian Dirk Van de Put, moved to the world’s largest snack manufacturer, Mondelez.

Worst year for Asda since Walmart acquisition

03/08/2017

To say that British supermarket chain Asda suffered a weak year would be an understatement: 2016 was its worst year since Walmart acquired the chain in 1999.

Back to top