American fashion label Tommy Hilfiger has signed a deal with Tomorrow London, which will become the exclusive worldwide distributor for the company's premium women's brand, Hilfiger Collection.
Growth of its women's branch
"Our strategic collaboration with Tomorrow London shows our willingness to invest in the further expansion of our worldwide female fashion activities", Tommy Hilfiger CEO, Daniel Grieder, said. "Tomorrow understands the heritage of our brand and design philosophy, has an exceptional worldwide reach and is the best retail network. That makes them the ideal partner to coordinate the distribution of our Hilfiger Collection.
Thanks to its collaboration with Tomorrow London, Tommy Hilfiger wants to expand the sale of its women's collection, which already contribute a considerable part to its turnover. However, the company feels there are still several ways to expand its reach within this particular market.
Tomorrow London will present the new Hilfiger Collection over the next few weeks at different Fashion Weeks in London, Milan, Paris and New York.