Tommy Hilfiger enters collaboration with Tomorrow London | RetailDetail

Tommy Hilfiger enters collaboration with Tomorrow London

Tommy Hilfiger enters collaboration with Tomorrow London

American fashion label Tommy Hilfiger has signed a deal with Tomorrow London, which will become the exclusive worldwide distributor for the company's premium women's brand, Hilfiger Collection.

Growth of its women's branch

"Our strategic collaboration with Tomorrow London shows our willingness to invest in the further expansion of our worldwide female fashion activities", Tommy Hilfiger CEO, Daniel Grieder, said. "Tomorrow understands the heritage of our brand and design philosophy, has an exceptional worldwide reach and is the best retail network. That makes them the ideal partner to coordinate the distribution of our Hilfiger Collection.

 

Thanks to its collaboration with Tomorrow London, Tommy Hilfiger wants to expand the sale of its women's collection, which already contribute a considerable part to its turnover. However, the company feels there are still several ways to expand its reach within this particular market.

 

Tomorrow London will present the new Hilfiger Collection over the next few weeks at different Fashion Weeks in London, Milan, Paris and New York.

Questions or comments? Please feel free to contact the editors


Becel is now (partially) Belgian

25/04/2018

The Belgian Frère family is now also part of Flora Food Group (FFG), Unilever’s former margarine division, now sold to American KKR. The GBL holding will invest 250 million euro and obtain a 3.7 % stake.

Coca-Cola experiences growth thanks to Light and Zero

25/04/2018

Coca-Cola’s first quarter turnover dropped 16 %, but that is still better than expected for the soda manufacturer. Coca-Cola increased turnover 5 % on its own, partially thanks to its sugar-free soda relaunch.

Nestlé has lost KitKat's four fingers

23/04/2018

Chocolate bar KitKat’s four “fingers” are not distinctive enough to give Nestlé sole ownership. With its statement, the European Court has now ended a long-standing legal battle between KitKat and Leo.

EU votes for better organic label legislation

20/04/2018

European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe

19/04/2018

Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years

19/04/2018

French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.