Third Belgian & Other Stories comes to Ghent

Third Belgian & Other Stories comes to Ghent

The Swedish fashion chain & Other Stories, a H&M subsidiary, will open a new store in the Veldstraat in Ghent next year, which will be its third in Belgium. Ghent feels this emphasizes its growth as a shopping centre.

In the spring of 2015

The Swedes confirmed the news itself by posting a shopping bag with its new address. It will set up shop in a former Benetton boutique and although it is unclear when exactly it will open its doors, it will definitely be in the spring of 2015.


It is the third & Other Stories store in Belgium, following Antwerp (Korte Gasthuisstraat) and Brussels (Gulden Vlieslaan) earlier this year. The arrival of the Swedish fashion retailer is another positive signal for Ghent's rise as a shopping city, after its nomination for a prestigious MAPIC Award.