British hypermarket chain Tesco has opened its first F&F stores on the European mainland. The clothing chain now has two stores in Gibraltar and seven in Switzerland, collaborating with a local partner for each store.
Collaboration with local partners
Tesco had announced several months ago that it would go for a franchise-based expansion for its clothing chain F&F in countries where that chain was not yet present: the plans envisioned fifty stores in five years, a goal that will easily be reached at the current pace.
F&F opened its first Saudi Arabian franchise store in May, moving to Astana, the capital of Kazakhstan a month later for its second store. In total, 19 F&F franchise stores have been opened, with another 13 stores incorporated into larger stores.
In Switzerland, Tesco is collaborating with the second largest Swiss retailer, Coop. The first seven stores were opened inside of a Coop hypermarket, in and around Zurich. Pisa International was the partner for the stores in Gibraltar, containing its very first F&F Kids store.
F&F’s clothes are sold in 16 countries, with a 2012 turnover of more than 1 billion pounds (1.2 billion euro) in Great Britain alone.