Takeaway.com acquires Eastern European competitors | RetailDetail

Takeaway.com acquires Eastern European competitors

Takeaway.com acquires Eastern European competitors
Foto: Erik AJV / Shutterstock.com

Fast food supplier Takeaway.com acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

 

New step towards European dominance

Thanks to the acquisitions, Takeaway.com has now strengthened its Eastern European position, which it says is in line with the strategy to become marketleader across the European continent. The meal delivery service says its goal is to become number one in every market in which it is active.

 

BGmenu is Bulgaria’s most popular meal delivery service, at least when it comes to the number of orders, and Oliviera is one of Romania’s largest meal marketplaces. Both companies were owned by the same holding led by CEO Vladimir Davtsjev. “BGmenu and Oliviera are two reasonably-populated, rapidly-growing home delivery services we can now add to our portfolio. Our goal is to apply the same strategy across every country, a strategy that has resulted in incredibly rapid growth for our Polish brand, Pyszne.pl”, Takeaway.com CEO and founder Jitse Groen said.

 

The company will pay 10.5 million euro to acquire both platforms, but it will invest a lot into the Bulgarian and Romanian markets to stimulate further growth.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

EU votes for better organic label legislation

20/04/2018

European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe

19/04/2018

Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years

19/04/2018

French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever

19/04/2018

Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?

17/04/2018

ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.

Carrefour and E.Leclerc start arms race for urban pick-up locations

17/04/2018

The French e-commerce market has seemingly opened up a new area of competition: Carrefour and E.Leclerc have both opened so-called “drives piéton”, pick-up locations for pedestrians in urban centers.