Swire bids on Sandro and Maje | RetailDetail

Swire bids on Sandro and Maje

Swire bids on Sandro and Maje

Hong Kong-based Swire has shown its interest in taking over Sandro and Maje when it made an offer of over 600 million euro for both fashion brands. At the moment there seems to be a growing interest for European fashion companies in Hong Kong.

A dream coming true?

Sandro and Maje were founded by Judith Milgrom and Evelyne Chétrite and are currently sold in over five hundred locations worldwide. Both brands are currently owned by L Capital, the investment branch of luxury group LVMH. If a deal with Swire, which owns a lot of property in China and Hong Kong, does happen, their dream of an Asian expansion could be within reach.

 

Swire, a conglomerate from Hong Kong owning among others Cathay Pacific, is not the only taker at the moment: investment groups KKR, Carlyle and Eurazeo have all made it to the second round of the auction.

 

Recently several European fashion companies were acquired by companies from Hong Kong, like British brands Gieves & Hawkes and Kent & Curwen (bought by Trinity), Aquascutum (currently owned by YGM Trading) or Sonia Rykiel (currently Fung Brand).

Questions or comments? Please feel free to contact the editors


Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is still strongest global brands, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

HelloFresh increases turnover forecast

14/05/2018

Mealbox delivery service HelloFresh has increased its 2018 forecast: the German company now expects a 35 % growth, up from its previous 30 % increase forecast. Positive results in the United States, which has become the company’s main market, were the main reason for its adjustment.

Brussels bio chain Färm keeps expanding

14/05/2018

Färm, a bio store chain from Brussels, is supporting a planned expansion with a crowd funding campaign. The chain aims to open its biggest store so far in the North of the European capital, extending its services with a bakery in the store. 

More profit from smaller volumes for AB InBev

09/05/2018

Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.

Ahold Delhaize mainly grows online

09/05/2018

Belgian-Dutch merger group Ahold Delhaize has had a decent first quarter, thanks to a Belgian turnaround, a good performance in the United States and strong online growth. Unfavourable exchange rates did spoil the party somewhat.