Sweetdreams Ibiza targets European expansion | RetailDetail

Sweetdreams Ibiza targets European expansion

Sweetdreams Ibiza targets European expansion

Spanish fashion chain Sweetdreams Ibiza wants to expand its European operations as it seeks to expand its range to other countries aside from Spain, Greece, Portugal, France and Germany.

Own boutiques soon

Founded in 2004, Sweetdreams Ibiza is currently on sale at some fifty locations in Spain and another 30 in Greece. The brand's first foreign steps were taken in 2007 in Germany, as it became popular because of tourists visiting Spain. Currently, the chain sells its products in multi-brand stores, but it wants to open its own boutiques in the next 2 to 3 years.


To increase its European appeal, the fashion brand is taking part in the Who's Next show in Paris, a fashion event for young and upcoming designers to display their collections. Sweetdreams Ibiza not only has a women's collection, but also - for the first time ever - a children's collection on show.

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