Surf brand O’Neill has launched a new website to "strengthen its position as most progressive, distinctive and authentic" surf and snow brand. The brand considers digital to be “one of the most important touch points”.
Focus on content has to strength the O’Neill ‘story’
The new website is geared towards content and uses large images and video’s to tell O’Neill’s story, with the option to purchase several pieces of clothing as the content and the web shop offer a seamless store experience.
The site will also feature a blog where O’Neill-sponsored athletes will share their experiences, with a new blog per day, full of exclusive video content.