Strelli drops surname, returns to Belgium | RetailDetail

Strelli drops surname, returns to Belgium

Strelli drops surname, returns to Belgium

1.5 years after going bankrupt, Belgian fashion label Olivier Strelli will be returning to the fashion shops in February 2014. It will be renamed Strelli Homme and will start selling in two shops, one in Brussels and one in Ghent. Another 4 years later, the distribution network should have ten stores and sell to several multi-brand stores.

Resurrection after bankruptcy 1.5 years ago

Strelli Homme will start with a range of summer men’s clothing and for the following winter season, it will be putting the brand in several multi-brand stores through wholesale. The situation will be reviewed in 2016 and based on that, the initiators will decide whether to relaunch a women’s clothing range.

 

The new Strelli Homme is an initiative of Paul Malingreau (former financial director for Olivier Strelli), Alain De Mol and Carl Mourisse. They are assisted by designer Jacky Franco, who has worked with Nissim Israël (Olivier Strelli’s founder) for more than thirty years. It was also Nissim’s son Olivier who gave him permission to use the Strelli name.

 

Strelli’s rebirth brings back memories from the old brand’s demise, when it went bankrupt in the middle of 2012 after amassing huge debts, because it tried to expand too much too fast. In its heydays, Strelli designed custom clothes for The Rolling Stones, Brigitte Bardot and Stevie Wonder. The fashion company belonged to French EverCapital, when it went bankrupt.

 

 


(translated by Gary Peeters)

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