Stella McCartney launches second Adidas sports collection | RetailDetail

Stella McCartney launches second Adidas sports collection

Stella McCartney launches second Adidas sports collection

Fashion designer Stella McCartney will once again launch an Adidas sports collection: StellaSport will be available on 15 January and focus on a younger target audience than Adidas her first, by Stella McCartney.

"Sports and technology"

The new label will sell clothing, shoes and accessories on Adidas's website and at British Topshop stores. The items, ranging from 20 to 100 dollars, are not only for sporting purposes, but should also be usable for casual use because of their fashionable appearance. "This will take the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style", McCartney said in a statement.


Stella McCartney already has another Adidas collection to her name, called Adidas by Stella McCartney. That collection will continue to exist, but will cater to another audience as it has another appeal and higher prices.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top