Stella McCartney launches second Adidas sports collection | RetailDetail

Stella McCartney launches second Adidas sports collection

Stella McCartney launches second Adidas sports collection

Fashion designer Stella McCartney will once again launch an Adidas sports collection: StellaSport will be available on 15 January and focus on a younger target audience than Adidas her first, by Stella McCartney.

"Sports and technology"

The new label will sell clothing, shoes and accessories on Adidas's website and at British Topshop stores. The items, ranging from 20 to 100 dollars, are not only for sporting purposes, but should also be usable for casual use because of their fashionable appearance. "This will take the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style", McCartney said in a statement.

 

Stella McCartney already has another Adidas collection to her name, called Adidas by Stella McCartney. That collection will continue to exist, but will cater to another audience as it has another appeal and higher prices.

Questions or comments? Please feel free to contact the editors


Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.

Snacks boost Pepsico’s sales

10/07/2018

Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.

Ahold Delhaize changes management in Greece and Romania

09/07/2018

Ahold Delhaize has announced two changes to its management team in Europe: Vassilis Stavrou becomes Brand President of Alfa Beta in Greece. He succeeds Leonidas Vrettakos, who is retiring after 21 years with the business.

Tesco and Carrefour to join forces

02/07/2018

Brexit or no Brexit, British Tesco and French Carrefour have joined forces for the purchases of both A-brand products and private labels. Service suppliers too will face a united front from now on.