Status quo for outdoor brand Jack Wolfskin

Status quo for outdoor brand Jack Wolfskin

German outdoor brand Jack Wolfskin had sales worth 351 million euro in 2012. Those numbers are almost equal with the financial year 2011, where sales rose by no less than 22.5%.

More equipment, less footwear

Jack Wolfskin did not fare well in Germany and Austria, still the biggest market for the German company with the famous wolf paw in the logo. It did however grow in Asia, Great-Britain and Eastern Europe. While the sales of clothing stabilised, there was a pretty rise in the department ‘equipment’ (outdoor accessories), but that rise could not compensate for the drop in sales of footwear (-8%).

 

CEO Michael Rupp was not unhappy though: “Despite the extremely unfavourable weather conditions, a lack of innovation and surplus stocks from last year, we managed to defend our position against the competition and continue to grow outside of our core markets.”

 

Innovation and international growth

COO of Jack Wolfskin Christian Brandt says the company will up its renewal percentage for the coming summer and winter season considerably and their investments in R&D have also risen. “In addition, we will continue to refine the brand profile and work more on the quality of our distribution,” said Christian Brandt.

 

The company also wants to have more Jack Wolfskin Stores in franchise: Rupp sees a possibility for growth in Asia, Great-Britain and Eastern Europa. It is there they will strengthen their activities and investments. At the moment the company has 350 stores in franchise in Europe and almost 500 in China. The brand is also for sale in 4,000 multi-brand shops.

 

At the end of the financial year 2012 the company had 700 employees, 70 more than the year before.

Questions or comments? Please feel free to contact the editors


TripAdvisor will home deliver meals through Deliveroo

12/07/2017

Meal delivery service Deliveroo is collaborating with TripAdvisor, integrating its service into TripAdvisor. The two companies will work together in Belgium, the Netherlands and ten other countries to facilitate orders.

Carrefour Market will place product reviews in stores

12/07/2017

Carrefour Market is going to display customer ratings for some two hundred items in its physical stores, featuring a short text from the customer and a star-based rating. The chain will implement this feature in its home territory, France, first.

Higher prices spur PepsiCo’s profit

11/07/2017

PepsiCo surpassed its second quarter profit forecast thanks to higher soda and snack prices in North America. It also sold its minority stake in British bottling company Britvic.

French Cora's results stabilized

10/07/2017

French supermarket chain Cora’s results remained stable for its fiscal year 2016, outperforming its competitors that had to deal with lower turnover.

Spar opens its doors in Cyprus

10/07/2017

Supermarket chain Spar is now also active in Cyprus, albeit in a collaboration with Ermes Department Stores. Just like in other countries, Spar aims to become the country’s largest when it comes to independent supermarket entrepreneurs.

Casino carries out deliveries by tram

10/07/2017

French supermarket chain Casino launched a pilot project in Saint-Etienne: several stores will use special trams with no passengers to deliver orders.

Back to top