Sports Direct trials Helly Hansen and new running formula | RetailDetail

Sports Direct trials Helly Hansen and new running formula

Sports Direct trials Helly Hansen and new running formula

Sports Direct will trial the Norwegian outdoor brand Helly Hansen and a running formula in its flagship store in London with possible expansion in Europe.

Lab for European expansion

The new flagship store is 5,574 sqm and opened on 23 May on Oxford Street. The NME website says the retailer will pay 320 million pounds per year for the location and the company will use the location as a laboratory for new brands and customer opinion, according to a spokesperson.

 

The running store will offer a wide range of technical products and gadgets, while customers can also ask for running advice. A spokesperson has divulged it is going well and that consumers are satisfied.

 

The store has taken the spot of the former HMV entertainment store and sells the entire Sports Direct range, including its Field and Trek, Soccer Scene and European Golf brands. The company has over 470 stores in England, with additional stores in dozens of European countries. For example, in Belgium, Sports Direct has over 50 stores.

Questions or comments? Please feel free to contact the editors


Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.

Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is strongest global brand, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

Amazon Prime members get additional discount at Whole Foods

17/05/2018

Amazon Prime members will get an additional discount on hundreds of Whole Foods products, the chain it acquired in June 2017. Specialists claim there is a clear strategy behind these discounts.