Sports Direct CEO warns European sports retailers | RetailDetail

Sports Direct CEO warns European sports retailers

Sports Direct CEO warns European sports retailers

Sports Direct CEO, Mike Ashley, is looking for European partners to solidify its position within the region, while also warning European sports stores: "Work with us or we will smash you."

Win-win or "we will smash you"

The multimillionaire has made the remarkable remark during an analyst meeting. He divulged plans to "build a strong European presence" by "identifying and working with strong local partners". Those that do collaborate with Sports Direct, will have a win-win situation in their hands, according to Ashley.

 

The CEO intends to start small in specifically chosen markets to monitor retailer interest. "It’s about putting shops down in a few places and seeing who wants to play. If you don’t want to play, we’ll come to your country and smash you to bits."

 

Already present in 19 countries

Ashley has previously applied the same tactic: He convinced Austrian Sports Eybl and Sports Experts AG to rename their 52 stores to Sports Direct. The group is currently present in 19 European countries and also dominates the market in Estonia, Latvia and Lithuania with 80 stores in the region.

 

The British retailer has 44 stores in Belgium, but it lags behind in the really large Western European markets (France, Germany and Spain) with respectively 6, 3 and 1 store. It does not even have one single store in the Netherlands, but the question is how long the group will leave these areas untouched.

Questions or comments? Please feel free to contact the editors


Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.

Snacks boost Pepsico’s sales

10/07/2018

Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.

Ahold Delhaize changes management in Greece and Romania

09/07/2018

Ahold Delhaize has announced two changes to its management team in Europe: Vassilis Stavrou becomes Brand President of Alfa Beta in Greece. He succeeds Leonidas Vrettakos, who is retiring after 21 years with the business.

Tesco and Carrefour to join forces

02/07/2018

Brexit or no Brexit, British Tesco and French Carrefour have joined forces for the purchases of both A-brand products and private labels. Service suppliers too will face a united front from now on.