Sports Direct CEO warns European sports retailers

Sports Direct CEO warns European sports retailers

Sports Direct CEO, Mike Ashley, is looking for European partners to solidify its position within the region, while also warning European sports stores: "Work with us or we will smash you."

Win-win or "we will smash you"

The multimillionaire has made the remarkable remark during an analyst meeting. He divulged plans to "build a strong European presence" by "identifying and working with strong local partners". Those that do collaborate with Sports Direct, will have a win-win situation in their hands, according to Ashley.

 

The CEO intends to start small in specifically chosen markets to monitor retailer interest. "It’s about putting shops down in a few places and seeing who wants to play. If you don’t want to play, we’ll come to your country and smash you to bits."

 

Already present in 19 countries

Ashley has previously applied the same tactic: He convinced Austrian Sports Eybl and Sports Experts AG to rename their 52 stores to Sports Direct. The group is currently present in 19 European countries and also dominates the market in Estonia, Latvia and Lithuania with 80 stores in the region.

 

The British retailer has 44 stores in Belgium, but it lags behind in the really large Western European markets (France, Germany and Spain) with respectively 6, 3 and 1 store. It does not even have one single store in the Netherlands, but the question is how long the group will leave these areas untouched.

Questions or comments? Please feel free to contact the editors


Twelfth straight growth quarter for Walmart

17/08/2017

American supermarket chain Walmart has surpassed analysts’ expectations for the previous quarter, the company’s twelfth straight growth quarter. The world’s largest supermarket chain especially benefited from a strong online growth.

FrieslandCampina sells fruit juice division

17/08/2017

Dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand to Dutch investment firm Standard Investment.

Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

In the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned this fall to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Back to top