Sports Direct CEO warns European sports retailers

Sports Direct CEO warns European sports retailers

Sports Direct CEO, Mike Ashley, is looking for European partners to solidify its position within the region, while also warning European sports stores: "Work with us or we will smash you."

Win-win or "we will smash you"

The multimillionaire has made the remarkable remark during an analyst meeting. He divulged plans to "build a strong European presence" by "identifying and working with strong local partners". Those that do collaborate with Sports Direct, will have a win-win situation in their hands, according to Ashley.

 

The CEO intends to start small in specifically chosen markets to monitor retailer interest. "It’s about putting shops down in a few places and seeing who wants to play. If you don’t want to play, we’ll come to your country and smash you to bits."

 

Already present in 19 countries

Ashley has previously applied the same tactic: He convinced Austrian Sports Eybl and Sports Experts AG to rename their 52 stores to Sports Direct. The group is currently present in 19 European countries and also dominates the market in Estonia, Latvia and Lithuania with 80 stores in the region.

 

The British retailer has 44 stores in Belgium, but it lags behind in the really large Western European markets (France, Germany and Spain) with respectively 6, 3 and 1 store. It does not even have one single store in the Netherlands, but the question is how long the group will leave these areas untouched.

Questions or comments? Please feel free to contact the editors


Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Greenpeace creates critical parody of Coca-Cola's Christmas commercial

20/11/2017

Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.

Alibaba invests 2.5 billion euro in Auchan subsidiary

20/11/2017

Chinese eCommerce giant Alibaba acquired a 36 % stake in supermarket firm Sun Art Retail Group, China’s second largest supermarket chain with 450 supermarkets. French retailer Auchan is the group’s largest shareholder.

Lucas Bols drunk in love with Passoã

16/11/2017

Liquor manufacturer Lucas Bols’ turnover has grown 23.8 % in the first six months of its broken fiscal year, to 48.8 million euro. Aside from 0.5 %, the entire growth is thanks to liquor brand Passoã’s integration.

"Hunkemöller prepares IPO"

16/11/2017

According to financial press agency Bloomberg, investment company Carlyle Group ordered Rothschild bankers to prepare an IPO for Hunkemöller.

Back to top