Sports brand Asics releases its Tiger again

Sports brand Asics releases its Tiger again

Japanese sports brand Asics is relaunching its legendary Tiger brand as it intends to produce 30 new items as part of the brand.

Asics combines sports with fashion

Over the past few years, Asics's product range was split into its Asics SportStyle and Onitsuka Tiger collections. The former focused on the shoe's functionality and the collection was geared toward top-notch athletes through sport stores and the latter was geared towards the fashionable athlete who wants a beautiful and comfortable sporting shoe. 

 

Asics Tiger is the company's attempt to create a hybrid between both collections and the legendary Tiger name should help despite the fact that the brand faded away in the 90's. 

 

Strong year

The first step is to launch 30 shoes with the Gel-Lyte III sneaker as one of its most important products. The Gel-Lyte III is a running shoe with a thick sole, which is being relaunched in new colours and materials. Next up are clothing and accessories, which will also carry the Tiger brand name.

 

In its fiscal year 2014 - which ended on 31 March 2014 - Asics managed a 329.465 billion yen (or some 2.47 billion euro when considering current exchange rates) turnover, 26.6 % more than the year before.

Questions or comments? Please feel free to contact the editors


New CEO for Nestlé Belgilux

23/11/2017

Nestlé announced that Michel Mersch will become Nestlé Belgilux’ new CEO. He will succeed Alexander von Maillot, who will transfer back to the Swiss main office.

Rémy Cointreau's expensive cognacs perform well in Asia

23/11/2017

French liquor group Rémy Cointreau had an excellent third quarter. Its more expensive bottles of cognac were very popular, especially in China, Japan and Singapore.

Online FMCG sales continue to soar

22/11/2017

According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition

22/11/2017

Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Back to top