Slight turnover increase for Björn Borg

Slight turnover increase for Björn Borg

Swedish group Björn Borg has managed a 2 % net turnover increase in its second quarter thanks to positive exchange rate fluctuations. If those had remained level, net turnover would have dropped 5 %.

Underwear sales are down

The group's total turnover reached 99.2 million Swedish krona (10 million euro) in the second quarter, which means its 6-month turnover reached 230.3 million Swedish krona (24 million euro). That is down 4 % compared to last year and if exchange rate fluctuations had not been in Björn Borg's favour, the drop would have been 11 %.

 

It experienced decent growth in Sweden and Norway, but had to deal with lower sales in the United Kingdom and Belgium. Finnish, Danish and Dutch sales were pretty much level compared to last year. Underwear sales contributed 57 % of the group's total turnover, but sales for this segment dropped 2 %. Sportswear and shoes grew slightly, while bags and glasses remained level.

 

The fashion company had a 2.2 million Swedish krona (0.23 million euro) post-tax profit, but it has a similarly large loss this year, at 2.3 million Swedish krona (0.24 million euro). Of the 38 stores it has in total, Björn Borg owns 17 itself.

Questions or comments? Please feel free to contact the editors


Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

Over the course of the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned for the fall of 2017 to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Sainsbury’s wants to cut 1,000 jobs

07/08/2017

Sainsbury’s, the second largest supermarket chain in the United Kingdom, is allegedly planning to cut 1,000 office jobs in order to save up to 500 million pounds (550 million euro).

Back to top