Shazam launches app for identifying fashion | RetailDetail

Shazam launches app for identifying fashion

Shazam launches app for identifying fashion

London based company Shazam is famous for its app, that can identify music in a flash and give all the details we need. Their latest app will do exactly that, but now for clothing and fashion.

Audio tagging

Imagine this: you are watching a show on television and would like to know where you can get that great blazer the host is wearing. Now you can, using the new application of Shazam.


The app does - rather counterintuitively - not use images, rather use audio tagging, much like the other app of the company. When you tag the sound of a show, this will lead to a database with information linked to it - including biographies, the furniture in the show... but also the clothes worn.


The application not only gives you all the information about the piece of clothing, but also lets you know where you can buy it. This way Shazam cuts out the normal search engine and the app makes sure people can keep on watching the show.


"With Shazam, individuals can access a cast list, details of the soundtrack, read tweets from the actors, check out the script, buy onscreen product and a whole lot more on their individual mobile devices without disrupting anyone else's viewing”, says CEO of Shazam Andrew Fisher.

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