Sexy lingerie brand Agent Provocateur for sale

Sexy lingerie brand Agent Provocateur for sale

Lingerie brand Agent Provocateur is for sale. According to Sky News, its current owner (private equity firm 3i) has asked several business banks to look for a buyer. The company should fetch 252 million euro.

Huge surplus

Private equity firm 3i, which also owns discount chain Action and fitness chain Basic-Fit, has apparently asked business banks Goldman Sachs and Rothschild to see if there are interested parties for its "naughty" luxury lingerie brand. The company is hoping to get 200 million pounds (some 252 million euro), which would be a huge surplus to the 60 million pounds (75 million euro) it paid for Agent Provocateur in 2007.

 

The brand was founded in 1994 by son of fashion guru Joseph Corré and his former wife Serena Rees. His wife at the time left when 3i joined in 2007, which her former husband did as well two years later even though he kept a minority stake.

 

Helena Christensen, Kate Moss and Penelope Cruz

Its EBITDA for the past fiscal year doubled to 3.7 million pounds, some 4.64 million euro. On a like-for-like basis, turnover grew 5 %, but a huge worldwide expansion helped grow turnover 24.5 % to 39 million pounds, nearly 49 million euro.

 

The group, which has opened 11 new stores last year (like in Milan, Hong Kong, Sydney and Montreal), now has 88 boutiques with planned openings in Chengdu, San Francisco, Los Angeles, Toronto and Calgary.

 

Agent Provocateur became a household name through sexy lingerie and sexy ad campaigns with top models and actrices like Helena Christensen, Kate Moss and Penelope Cruz. The latter produced the newest Agent Provocateur ad, described as the sexiest commercial ever, despite coming from a brand not too shy to create a stunt.

Questions or comments? Please feel free to contact the editors


Lucas Bols drunk in love with Passoã

16/11/2017

Liquor manufacturer Lucas Bols’ turnover has grown 23.8 % in the first six months of its broken fiscal year, to 48.8 million euro. Aside from 0.5 %, the entire growth is thanks to liquor brand Passoã’s integration.

"Hunkemöller prepares IPO"

16/11/2017

According to financial press agency Bloomberg, investment company Carlyle Group ordered Rothschild bankers to prepare an IPO for Hunkemöller.

Italian Food-focused theme park opens in Bologna

16/11/2017

Fans of Italian cuisine have to head to Italian Bologna, where Eataly World opened, a theme park focused on Italian pasta, wine, pizza and more.

CEO Bernard Deryckere will leave Alpro

16/11/2017

Bernard Deryckere, who was the man behind Belgian dairy company Alpro’s international success, will leave the company after sixteen years. Apparently, he will leave because of differences of opinion with its new owner, Danone.

Ahold USA trials robot in Giant Food Store

15/11/2017

Ahold USA is currently trialing a robot in a Giant Food Store. Its job is to detect dangers and then ask for assistance. He can also point out empty shelves and check prices.

India is promised land for Belgian apples and pears

14/11/2017

India is turning into the promised land for Belgian fruit farmers. It is already Belgian apples’ most important non-European market and Belgian pears are also promoted throughout the country.

Back to top