Scotch & Soda focuses on United States

Scotch & Soda focuses on United States

The United States should become an important market for Dutch fashion label Scotch & Soda, which is why the company aims to raise its number of American stores from the current 12 (having just opened a new one in Seattle) to at least 14, with Denver and Portland opening soon.

Focusing on international expansion

Scotch & Soda started a web shop for the United States this summer and appointed Tony Strippoli as its United States manager. It is going the extra mile to train new employees adequately: every single one, even store personnel, is being flown to Amsterdam for training, in order to turn them into a “real follower of the Scotch & Soda philosophy”.

 

Sun Capital Partners’ purchase of Scotch & Soda in 2011 quickly made it clear that the fashion label would turn its attention towards international expansion. “Sun Capital has helped us accelerate the growth of the brand. That is what they are there for”, brand manager Alex Jaspers told WWD.com.

 

 

(translated by Gary Peeters)

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