German chain Rimowa has opened its first Belgian store in Antwerp. Rimowa is mostly known for its travel suitcases and accessories. Belgium is the newest addition to its list of countries, adding to the more than 20 countries Rimowa is currently active in.
White is the colour
The store, located in the Leopoldstraat in Antwerp, is quite conspicuous as basically everything is in white, as to draw the attention towards the products in the store. However, there is a ‘black concept’ corner in the back of the store, showcasing the more luxurious aluminum suitcases.
Founded in Germany in 1898, Rimowa has always valued the creation of lightweight suitcases. It became a breakout success once it started developing aluminum suitcases in 1950, leading the way for suitcases meant for cameras and filming equipment.
Currently, the brand has settled down in areas like the United States, Austria, Brazil and China, while several dealers sell its suitcases worldwide.