Longchamp has set up a shop on London’s Regent Street, the French luxury brand’s third store in the British capital. With this new store, the company aims for an international audience.
Third London store aimed at international buyers
La Maison in Motion offers a new 550 square meters (5920 sqft) of sales opportunity, on the former spot of ski and surf brand Quicksilver. Hand bags and shoes for women will be sold on the ground floor, with the first floor focusing on leather for men and suitcases.
The new location should attract a different and more international audience than the store in Bond Street, which is why international fashion brands prefer Regent Street. Armani, Calvin Klein, Michael Kors and Burberry were already present there and by the end of the year J. Crew will join the ranks.
The third Longchamp shop in London also fits perfectly into the French brand’s expansion, which is opening new stores in Munich, Rome and Barcelona in the next few months. Worldwide, Longchamp already has more than 250 stores and concessions.
Theturnover in the past three years has risen 75 %, thanks to an increased demand from the Asian middle-class. Its six French factories still provide half of the hand bags sold by the family-owned company, with the other half created by partners.