Redcats (PPR) sells Cyrillus and Vertbaudet | RetailDetail

Redcats (PPR) sells Cyrillus and Vertbaudet

Redcats (PPR) sells Cyrillus and Vertbaudet

French luxury company PPR has sold fashion brand Cyrillus and children’s fashion brand Vertbaudet to an investment fund, reportedly for 119 million euro. Until now the two brands were owned by PPR-subsidiary Redcats.

Exit children’s fashion

Since two years the French company was having exclusive talks with Alpha Private Equitiy Fund 6, which had made a binding offer on both brands. “The amount of the transaction was paid according to the agreement between both parties”, PPR says, keeping its cards close. According to insiders the fund paid 119 million euro for Cyrillus and Vertbaudet.


The sale fits PPR's new strategy of shifting the focus of the company completely to luxury products and sports. They have already sold most of the activities of Redcats, such as fashion brands for plus sizes (, Woman Within, Roaman’s Jessica London, Fullbeauty, KingSize, BrylaneHome and Bargain Catalog Outlet) and the Scandinavian mail order activities of Ellos and Jotex.


Only La Redoute and Fnac left

The entire transformation, which started in 2006 with the sale of the luxury department stores Le Printemps, is almost coming to an end. Two famous subsidiaries still have to get the boot: the sale of French mail order- and e-commerce giant La Redoute starts in April, while Fnac will go to the exchange on 19 June.


At the end of this year the entire operation should be completed, they say in Paris. To lend weight to the transition, the company is officially renaming itself to Kering in June.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top