Ralph Lauren launches hi-tech polo | RetailDetail

Ralph Lauren launches hi-tech polo

Ralph Lauren launches hi-tech polo

On 27 August, American fashion label Ralph Lauren will launch a hi-tech polo for men. At first, the polo, which will cost a hefty 250 euro, will only be available in the United States.

Sensors inside the shirt

Ralph Lauren had already announced the innovative shirt last year, to coincide with the US Open at Flushing Meadows. The brand collaborated with hi-tech OMsignal to create the new product, which has built-in sensors that can track the heart rate, breathing rhythm, numbers of steps taken, distance, calories and stress levels.

 

This information is then sent real-time, through Bluetooth, to an app and turned into several graphics so that owners of the shirt will be able to track their athletic behaviour instantly.

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