Ralph Lauren installs interactive mirrors

Ralph Lauren installs interactive mirrors

Fashion brand Ralph Lauren has installed interactive mirrors in the fitting rooms in its New York flagship store. Customers will, among other things, be able to change the lighting in the fitting room.

Multilingual mirror will give advice

Customers of the New York-based Ralph Lauren store will be able to ask another size through the mirror and it will also recommend items based on what the customers brings to the fitting room. These clothing items will also appear on the mirror itself.

 

If customers want to buy the mirror's recommendations, then they can enter their phone number and subsequently they will receive a text message with a link to the web shop. PayPal can also be used to buy things straight from the fitting room.

 

The technology has also been translated in several languages, to accommodate as many customers as possible: Italian, Spanish, Japanese, Portuguese and Mandarin.

 

Ralph Lauren has 16 of these mirrors, developed by the Oak Labs start-up, and 8 of these are currently in its New York store. The remaining 8 will be deployed in other stores, starting next month.

Questions or comments? Please feel free to contact the editors


Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

Over the course of the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned for the fall of 2017 to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Sainsbury’s wants to cut 1,000 jobs

07/08/2017

Sainsbury’s, the second largest supermarket chain in the United Kingdom, is allegedly planning to cut 1,000 office jobs in order to save up to 500 million pounds (550 million euro).

Back to top