Ralph Lauren installs interactive mirrors | RetailDetail

Ralph Lauren installs interactive mirrors

Ralph Lauren installs interactive mirrors

Fashion brand Ralph Lauren has installed interactive mirrors in the fitting rooms in its New York flagship store. Customers will, among other things, be able to change the lighting in the fitting room.

Multilingual mirror will give advice

Customers of the New York-based Ralph Lauren store will be able to ask another size through the mirror and it will also recommend items based on what the customers brings to the fitting room. These clothing items will also appear on the mirror itself.


If customers want to buy the mirror's recommendations, then they can enter their phone number and subsequently they will receive a text message with a link to the web shop. PayPal can also be used to buy things straight from the fitting room.


The technology has also been translated in several languages, to accommodate as many customers as possible: Italian, Spanish, Japanese, Portuguese and Mandarin.


Ralph Lauren has 16 of these mirrors, developed by the Oak Labs start-up, and 8 of these are currently in its New York store. The remaining 8 will be deployed in other stores, starting next month.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top