Australian surf brand Quiksilver has not had a good fiscal year, with its American operations struggling quite badly. Its home territory was the only market that experienced a slight growth.
Growth expected next year
Fiscal year 2014's total turnover reached 1.57 billion dollars (1.2 billion euro), an 11 % drop compared to the year before. There was also an 11 % 4th quarter turnover drop from 476 to 401 million dollars (380 to 320 million euro).
The American turnover drop was the largest, down 16 % to 723 million dollars (580 million euro), while European/African turnover dropped 8 % to 584 million dollars (470 million euro). Asian/Australian turnover managed a slight 1 % turnover growth to 262 million dollars (210 million euro).
Quiksilver's turnover dropped 10 %, while Roxy's turnover also dropped 4 %, but the DC brand suffered the biggest blow (- 19 %).
Quiksilver still expects a 1 to 5 % turnover growth in 2015, despite the difficult situation in 2014.