Puma scores with pictures by fans | RetailDetail

Puma scores with pictures by fans

Puma scores with pictures by fans

Sporting goods manufacturer Puma wants to use pictures for its own advertising that are made by its fans. For each picture the company buys, the consumer gets five dollar (four euro).

Voting on pictures

Puma introduced the experiment in Sweden and Norway only, but if the initiative is successful, it will be expanded to the rest of Europe. Puma is asking its fans to upload pictures they took when a goal was scored or when they were sprinting. There the pictures will be rated by other users, so good pictures will rise to the surface.

 

When users upload pictures, they grant Puma the possibility to buy them for ten dollar. Half of that amount will go to the user, while the other half will go to the operators of the Foap-platform.

 

Puma is not the first brand doing this kind of campaign: Rebtel, Interflora, Hattrick and Visit Sweden all have a similar deal with Foap. This new tool can become a serious threat for traditional photo agencies: the application has been downloaded over 320,000 times and more than 2.4 million pictures have been uploaded.

Questions or comments? Please feel free to contact the editors


Kraft Heinz does not meet expectations

16/02/2018

American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Strong second half of 2017 thrusts Danone forward

16/02/2018

Danone published a 2.5 % like-for-like growth for its fiscal year 2017, mainly thanks to a strong second half of the year with a 4.2 % like-for-like turnover increase.

Aldi Nord and Süd will not merge, but collaborate

16/02/2018

Aldi Nord and Aldi Süd confirm they will look into the possibilities of working together closely in regards to its German purchase and marketing division. Both companies however deny a future merger.

Aldi turns gaze towards Italy

16/02/2018

Aldi is ready to conquer the Italian market next month: it will instantly open ten new stores in the Southern European country, alongside its first distribution center near Verona.

Coca-Cola Europe's turnover grows 25 % instantly

16/02/2018

Turnover for Coca-Cola European Partners, the soda manufacturer’s European division, soared above 11 billion euro in 2017. Its profit also spiked compared to the year before.

Increased turnover but (much) lower profit for PepsiCo

15/02/2018

Despite a “tepid” fourth quarter, PepsiCo still managed a slight turnover growth for its full fiscal year, thanks to snacks covering for sodas’ decreased sales. Net profit did plummet.

Back to top