Primark sees website as a showroom, not a shop | RetailDetail

Primark sees website as a showroom, not a shop

Primark sees website as a showroom, not a shop

Irish fashion discounter Primark will show about 70 % of its fall and winter collection on its website, Primark.com. Customers will not be able to buy online however, something that sets Primark apart from its competitors in this day and age.

"We love brick and mortar"

CEO Breege O'Donoghue confirmed the news to TextilWirtschaft at the opening of a new 6,400 sqm store in Braunschweig. The 5-floor store is located in the City Point shopping center and follows the opening of another German Primark in Kaiserslautern last week. "As a first step, we will present 70 % of our fall / winter collection, mentioning the price and offering additional information, on Primark.com", O'Donoghue said. Its current summer collection is barely visible online. 

 

O'Donoghue refused to share a lot of information when asked whether this step would (logically) lead to online sales: "We love brick and mortar", she said. Primark is one of the few large fashion retailers operating without a web shop, as it feels its prices and profit margins are too low to enable a profit online: "If we deduct the costs of an online channel, we would be left with nothing", supply chain director Martin White said in 2013.

 

George Weston, CEO at Primark's owner Associated British Foods, also said that "communication is more important to Primark than eCommerce". It does not seem Primark has changed its mind since then: the internet serves as a showroom, to prepare people for a visit to the actual store, but it will not be an additional sales channel (yet).

Questions or comments? Please feel free to contact the editors


Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.