Primark looks towards American market

Primark looks towards American market

Irish fashion discounter Primark will head to the United States with a 6,500 sqm store in Boston to open next year. The choice for Boston as home for the first non-European Primark store is no coincidence, as the city has a large Irish community.

First store in 2015

Primark's first American store will open in 2015 in Boston, with negotiations on-going to get more stores in the north-east of the United States. The chain is convinced it will not have to accept defeat after a while (as other British retailers like Tesco did). "We have as differentiated and attractive a proposition in the US as we have in continental Europe and the British Isles. We think we have something special to offer", said George Weston, CEO of parent company ABF.

  

American stores will not be serviced through the United Kingdom, unlike the European stores: Primark will have to open an American distribution center. Every American Primark store will be owned by Primark itself.

 

Primark currently has more than 270 stores in 9 countries, including Belgium, Germany and the Netherlands. Last year, it opened its very first French stores, in Marseille and Dijon.

Questions or comments? Please feel free to contact the editors


Ellis Gourmet Burger wants partner for international expansion

15/12/2017

Belgian hamburger restaurant chain Ellis Gourmet Burger wants to expand into new countries, following Belgium, the Netherlands and France. That is why it seeks an investor to help finance that expansion, which may lead to a new majority shareholder.

Heineken will sell Mort Subite internationally

15/12/2017

Heineken will try to sell its Belgian beer brand Mort Subite all across the world. It has done similarly with Affligem and that proved to be a major success. Mort Subite will be on sale in every country that has Heineken.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Albert Heijn pulls plug on AH to go in Germany

14/12/2017

Albert Heijn has decided to shut down its German AH convenience stores. According to the supermarket company, the chain does not have enough room to grow in Germany despite having built up its presence in the past five years.

Carrefour continues to lose French market share

13/12/2017

Kantar Worldpanel’s new numbers underline the fact that Carrefour CEO Alexandre Bompard is facing a huge challenge. Out of every supermarket chain, his chain suffered the largest market share loss in France last month.

New Metro still struggles in the Netherlands and Belgium

13/12/2017

German food retail group Metro says it has created a solid foundation for new growth in its first year since it stepped away from its non-food activities. The Benelux are still worrisome however. 

Back to top