Irish clothing chain Primark means business with its French conquest: by the end of August it had planned five new stores and a sixth name has now been added to the list. At this point in time, Primark does not even have any stores in France at all.
From zero to five stores within a year
Primark's first French store will be opened in Marseille right before Christmas. By the summer of 2014, the chain intends to have five stores, with the second one opening in February 2014 in Dijon, followed by three stores in shopping centres in and around Paris.
These five stores are not the end of the Irish plans: French real estate developer Klépierre has recently announced it will build a new 7,400 m² Primark in 2016 in the future extension of the Val d’Europe shopping centre, east of Paris. The same real estate developer is also the driving force behind four of the five other shopping centres that will house Primarks.
The chain’s arrival is not only good news for its French fans, but also benefits local employment opportunities as Primark seeks to employ 1,400 people. The Irish fashion group currently has more than 250 stores in the United Kingdom, Ireland, Spain, Portugal, Germany, the Netherlands, Belgium and Austria.