P&C joins 'curated shopping' trend

P&C joins 'curated shopping' trend

Clothing company Peek & Cloppenburg has launched a new service on its German web shop, allowing men to use Stilbox to order packages of clothing, compiled by stylists.

Answer questions

Customers first will have to choose whether they want casual or working clothing and subsequently pick a general style and answer a few questions and pass along their exact size. The stylists will then use the answers to create a box of clothing, which will be sent the customer free of charge. He will then have 60 days to decide which items to keep and which to return, again free of charge.

 

Peek and Cloppenburg currently only has a German web shop, although it does have physical stores in 10 other European countries, including Belgium and the Netherlands.

 

This type of 'curated shopping' is becoming increasingly popular, as websites like Outfittery have shown. Zalando has a similar German service, called Project Z, and it seems P&C wants to get a piece of the action as well.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top