Fashion chain Esprit is equipping its online shops with virtual mannequins. Customers can use one of three virtual models to try on any piece of clothing.
Esprit Styling Studio
The German Esprit webshop is the first one to use the new service, called “Esprit Styling Studio”. The system will also be showing up in the French, Belgian, German and Dutch shops, but a definite timing has not been set.
The customer can choose from three female models, who can each have three different hairstyles. The customer has to choose which items she likes and the system automatically fits those onto the virtual models. Once the customer is satisfied with the outfit, she can put it in her shopping basket in one click.
E-commerce service provider Netrada has taken a dozen photos of every item in the online shop to get the tool to work. The photos were then edited so they would fit perfectly on each model.