The American brand Nordstrom has found a way to show on physical products whether they have been ‘pinned’ many times on Pinterest. The chain is attaching Pinterest tags to a number of shoes and bags in its shops, to show they are popular on Pinterest. That way customers know which products are currently trendy.
Connecting online and offline
As many other brands Nordstrom has its own page on Pinterest, a website where visitors can ‘pin’ stuff they find interesting. Now Nordstrom is bringing Pinterest back to its stores, by putting tags on a number of products. “It’s one way of trying to tell consumers: This is popular, and here’s how we can prove it to you”, says Eliza Kern of Gigaom.com.
At the moment you will not find the tags in every store of Nordstrom and it is not yet known if the project will be expanded in the future. Nordstrom later posted pictures of the tagged items back on Pinterest, nicely completing the circle between online and offline.