Nordstrom links Pinterest to physical products

Nordstrom links Pinterest to physical products

The American brand Nordstrom has found a way to show on physical products whether they have been ‘pinned’ many times on Pinterest. The chain is attaching Pinterest tags to a number of shoes and bags in its shops, to show they are popular on Pinterest. That way customers know which products are currently trendy.

Connecting online and offline

As many other brands Nordstrom has its own page on Pinterest, a website where visitors can ‘pin’ stuff they find interesting. Now Nordstrom is bringing Pinterest back to its stores, by putting tags on a number of products. “It’s one way of trying to tell consumers: This is popular, and here’s how we can prove it to you”, says Eliza Kern of Gigaom.com.

 

At the moment you will not find the tags in every store of Nordstrom and it is not yet known if the project will be expanded in the future. Nordstrom later posted pictures of the tagged items back on Pinterest, nicely completing the circle between online and offline.

Questions or comments? Please feel free to contact the editors


Ellis Gourmet Burger wants partner for international expansion

15/12/2017

Belgian hamburger restaurant chain Ellis Gourmet Burger wants to expand into new countries, following Belgium, the Netherlands and France. That is why it seeks an investor to help finance that expansion, which may lead to a new majority shareholder.

Heineken will sell Mort Subite internationally

15/12/2017

Heineken will try to sell its Belgian beer brand Mort Subite all across the world. It has done similarly with Affligem and that proved to be a major success. Mort Subite will be on sale in every country that has Heineken.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Albert Heijn pulls plug on AH to go in Germany

14/12/2017

Albert Heijn has decided to shut down its German AH convenience stores. According to the supermarket company, the chain does not have enough room to grow in Germany despite having built up its presence in the past five years.

Carrefour continues to lose French market share

13/12/2017

Kantar Worldpanel’s new numbers underline the fact that Carrefour CEO Alexandre Bompard is facing a huge challenge. Out of every supermarket chain, his chain suffered the largest market share loss in France last month.

New Metro still struggles in the Netherlands and Belgium

13/12/2017

German food retail group Metro says it has created a solid foundation for new growth in its first year since it stepped away from its non-food activities. The Benelux are still worrisome however. 

Back to top