Nike opens store for women | RetailDetail

Nike opens store for women

Nike opens store for women

American sports brand Nike has opened a women-only store in Newport Beach, California. It will also have its own fitness room, designed for group lessons.

"Women's business never stronger"

Nike's new 560 sqm store will not only sell sports-related products, like yoga, fitness and running, but will also sell more fashionable items, focused on less intensive activities.

 

Customers can also get their running style analyzed, try out shoes on different terrains and get their bra fitted. The personnel will also organize several events per week, like guest speakers.

 

"Our women’s business has never been stronger and this new store is the ultimate expression of our commitment to women who run, train and live the look of sport and fitness throughout their day", Nike Women's general manager Amy Montagne said.

 

Later this week, Nike will open a second all-women store in Shanghai, China. Depending on the success of its first American store, Nike may open other similar stores in the United States or abroad.

Questions or comments? Please feel free to contact the editors


Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.