Nike opens store for women

Nike opens store for women

American sports brand Nike has opened a women-only store in Newport Beach, California. It will also have its own fitness room, designed for group lessons.

"Women's business never stronger"

Nike's new 560 sqm store will not only sell sports-related products, like yoga, fitness and running, but will also sell more fashionable items, focused on less intensive activities.

 

Customers can also get their running style analyzed, try out shoes on different terrains and get their bra fitted. The personnel will also organize several events per week, like guest speakers.

 

"Our women’s business has never been stronger and this new store is the ultimate expression of our commitment to women who run, train and live the look of sport and fitness throughout their day", Nike Women's general manager Amy Montagne said.

 

Later this week, Nike will open a second all-women store in Shanghai, China. Depending on the success of its first American store, Nike may open other similar stores in the United States or abroad.

Questions or comments? Please feel free to contact the editors


Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Greenpeace creates critical parody of Coca-Cola's Christmas commercial

20/11/2017

Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.

Alibaba invests 2.5 billion euro in Auchan subsidiary

20/11/2017

Chinese eCommerce giant Alibaba acquired a 36 % stake in supermarket firm Sun Art Retail Group, China’s second largest supermarket chain with 450 supermarkets. French retailer Auchan is the group’s largest shareholder.

Lucas Bols drunk in love with Passoã

16/11/2017

Liquor manufacturer Lucas Bols’ turnover has grown 23.8 % in the first six months of its broken fiscal year, to 48.8 million euro. Aside from 0.5 %, the entire growth is thanks to liquor brand Passoã’s integration.

"Hunkemöller prepares IPO"

16/11/2017

According to financial press agency Bloomberg, investment company Carlyle Group ordered Rothschild bankers to prepare an IPO for Hunkemöller.

Back to top