Sports brand Reebok has a new recognizable logo: a red Greek letter delta (similar to a triangle). The new logo is the mark of a new strategy as well.
The Reebok delta signifies change, or the “transformation that fitness brings along in a person’s life”. The logo has three distinct parts, representing the physical, mental and social changes, and the logo will be present on every new item of clothing that appears in stores from this month onwards.
The new logo also fits Reebok’s new strategy, with a focus on fitness since 2012 and an attempt to create a more positive image for the sport. Especially crossfit (a tougher type of fitness, based on military training) will get a prominent place: with its own proper space in the competitive market, Reebok can finally step out of the shadow of Adidas, its owner since 2005.
Reebok announced last week that top model Miranda Kerr will become the brand’s newest face and that she will feature in a new campaign to promote the launch of the casual sneaker called Skyscape.