Fashion chain Score has launched a new formula in its new Amsterdam store, in the Kalverstraat, where it not only sells clothing, but also other lifestyle items, like gadgets and books.
Its new flagship store in Amsterdam has to display Score's new cross-channel strategy, something it has been working on for several years. The Connect Bar's customers can now charge their smartphone or use a tablet or even order a drink, while the store also has free WiFi.
Its jeans product range has also been expanded, well-known names like G-Star RAW, Chasin', Replay, Diesel and PME Legend have now been boosted by brands like Superdry, Levi's, Chasin' Red Thread, Religion, Anerkjerndt, Minimum, Tiger of Sweden.
Score has been focused on its cross-channel strategy for a while now. In that regard, it added click & collect possibilities to its website.
The company was founded in 1981 and is still run by its founder, Jan Peters. Currently, Score has more than 80 stores in Belgium and the Netherlands.