New shops take sales Decathlon above 7 billion

New shops take sales Decathlon above 7 billion

French Oxylane, the parent company of Decathlon, had sales for over seven billion euro in 2012, a rise of 7.2%. The progress is mainly due to the expansion of the number of locations by 58 shops, as on a comparable basis there would have been a growth of only 1.3%. That low number was due to the economic crisis in Spain, Decathlon's second home market.

Focus on Asia

The 58 store openings meant a total of 653 at the end of last year, but more new locations in 2013 mean that by the end of the year the company will have more than 700 locations. The focus of that expansion will be in Asia: last year 15 Chinese stores were opened, giving a total of 54 shops, which is set to increase dramatically this year.

 

A second important market will be India, where Decathlon hopes to profit from the approval to sell directly to consumers. Until now it had to work via cash & carry, reserved for professional resellers.

 

Decathlon will also focus on Brazil, Russia and Bulgaria, ensuring a growth of the number of markets to 22 countries. Last year a first store was opened in Taiwan. Almost half of sales are made in France (43.5%), leaving 56.5% for abroad. 

Questions or comments? Please feel free to contact the editors


Cash register-free Amazon supermarket still not open

23/06/2017

Amazon’s cash register-free supermarket, Amazon Go, still has not opened to the general public and now one of its directors will leave Amazon.

Danone streamlines its European organization

23/06/2017

Dairy manufacturer Danone is to optimize its European organization: Belgium, the Netherlands, the United Kingdom and Ireland are to form one cluster. Kris Geeraert, general manager Benelux, will leave the company.

Diageo buys George Clooney's tequila brand for 620 million euro

22/06/2017

British liquor group Diageo has paid 700 million dollars (about 620 million euro) for George Clooney’s premium tequila brand Casamigos and that could rise to 1 billion dollars.

AB InBev wants to sell two German beer brands

21/06/2017

AB InBev is looking for a buyer for its German beer brands Hasseröder and Diebels. The Belgian beer giant hopes to attract about 200 million euro for both brands.

Colruyt Group turnover grows more than 3 %

20/06/2017

Colruyt Group has seen its turnover grow 3.4 % to 9.493 billion euro in its fiscal year 2016/2017. Thanks to the sale of its French food service business Pro à Pro on 1 February, profits also grew.

Hungary can ban Heineken’s red star

20/06/2017

The European Commission revealed it will not stand in Hungary’s way if it wants to ban certain symbols, including the red star in Heineken’s logo.

Back to top