New shops move Etam forward | RetailDetail

New shops move Etam forward

New shops move Etam forward

French lingerie and fashion group Etam achieved a turnover of 1.217 billion euro in 2012: 2.8% more than in the preceding year. This progress was entirely due to the opening of new stores, as like-for-like sales tumbled 3.4%. China was the worst underachiever in the Etam family.

Europe remains stronghold

Etam performed well in Europe in 2012: its turnover rose by 2.8% to 778.2 million euro in the Old Continent. This was mainly due to the opening of new lingerie stores and the favourable achievements of the 1.2.3.-brand, but even like-for-like sales advanced 0.6%.

 

As a consequence, Etam won market share in Europe against the backdrop of a general decline in the market. During the fourth quarter, Etam's like-for-like sales remained stable.

 

Challenging China

In China, Etam achieved a turnover of 438.7 million euro in 2012 (2.7% more than in 2011), but this increase was solely the result of a favourable exchange rate fluctuations and the opening of 69 additional shops, as comparable sales dropped 12.6%.

 

"Faced with the decrease in sales, in a context of economic slowdown and the rapid evolution of distribution channels in China, the Group has implemented strong action plans in order to evolve significantly its product offer and selling network", states the company in an official reaction to its corporate figures.

 

Etam distributes its products under the brands Etam, Unidiz and 1.2.3. (the upper segment). The company has a network of 4523 stores, of which 969 are located in Europe and 3355 in China, the remaining 199 being international franchises.

Questions or comments? Please feel free to contact the editors


Colruyt removes Nestlé products from its shelves

21/02/2018

Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Supermarkets react to European farmer welfare proposal

20/02/2018

Some supermarkets are not happy about the European Commission’s intention to give farmers higher prices. Dutch, German, Austrian distributors warn this will lead to higher prices for the consumers.

Jupiler will disappear for a few months

20/02/2018

AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.

Colruyt joins PostNL's grocery service

20/02/2018

The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

European purchase alliance Agecore puts pressure on Nestlé

16/02/2018

European purchase alliance, Agecore, has threatened to cut 160 Nestlé products from its list unless the Swiss agree to better conditions. Colruyt, Coop and Edeka are members of Agecore.

Kraft Heinz does not meet expectations

16/02/2018

American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Back to top