New concept for first German Hunkemöller flagship store | RetailDetail

New concept for first German Hunkemöller flagship store

New concept for first German Hunkemöller flagship store

Lingerie brand Hunkemöller has launched its first flagship store based on a new concept in Düsseldorf. It is mainly geared towards a digital experience and it will allow customers to shop online.

Create your own atmosphere


The store design is quite luxurious with lots of colour and light details. It even has a fitting room with an adjustable atmosphere, like the ability to tweak the lights.


Several digital applications are also present, like a touchscreen table that displays additional information about the brand's products.


Online orders are not possible at the moment, but the touchscreen feature will be added soon. Advertising images can be displayed on the screens across the store and even the scents can be tweaked.


Concept already present in the Netherlands


Hunkemöller has already opened a similar store in Amsterdam, based on the same concept. The store also has plenty of screens and customers can already order online on tablets that the employees supply. The company is still looking for a flagship store location in the Netherlands.


Hunkemöller has more than 600 stores worldwide and wants to expand to 1,500 in an attempt to become the market leader in every market it services.

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