New Bosideng collection geared towards Europe | RetailDetail

New Bosideng collection geared towards Europe

New Bosideng collection geared towards Europe

Chinese men’s fashion manufacturer Bosideng has introduced its newest, Europe-focused collection. Bosideng Plus Zero was designed in Italy, but the production (obviously) takes place in China.

Designed in Italy

The new collection is (mainly) geared towards consumers in Germany and Italy, even though people in the Netherlands, Denmark, Austria and Switzerland can also browse through the collection in some local stores. Bosideng is preparing to launch in France and the United Kingdom as well, with the collection available in some 80 stores.


The Bosideng Plus Zero mainly focuses on warm winter coats, Bosideng’s specialty, with prices between 90 and 160 euro.


Bosideng first appeared on European shores in the middle of 2012, when it opened a flagship store in London, still its only store in the United Kingdom. This newest collection is a signal of intent, to show that the Chinese are here to stay.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top