New Bosideng collection geared towards Europe

New Bosideng collection geared towards Europe

Chinese men’s fashion manufacturer Bosideng has introduced its newest, Europe-focused collection. Bosideng Plus Zero was designed in Italy, but the production (obviously) takes place in China.

Designed in Italy

The new collection is (mainly) geared towards consumers in Germany and Italy, even though people in the Netherlands, Denmark, Austria and Switzerland can also browse through the collection in some local stores. Bosideng is preparing to launch in France and the United Kingdom as well, with the collection available in some 80 stores.

 

The Bosideng Plus Zero mainly focuses on warm winter coats, Bosideng’s specialty, with prices between 90 and 160 euro.

 

Bosideng first appeared on European shores in the middle of 2012, when it opened a flagship store in London, still its only store in the United Kingdom. This newest collection is a signal of intent, to show that the Chinese are here to stay.

Questions or comments? Please feel free to contact the editors


New CEO for Nestlé Belgilux

23/11/2017

Nestlé announced that Michel Mersch will become Nestlé Belgilux’ new CEO. He will succeed Alexander von Maillot, who will transfer back to the Swiss main office.

Rémy Cointreau's expensive cognacs perform well in Asia

23/11/2017

French liquor group Rémy Cointreau had an excellent third quarter. Its more expensive bottles of cognac were very popular, especially in China, Japan and Singapore.

Online FMCG sales continue to soar

22/11/2017

According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition

22/11/2017

Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Back to top