Nestlé USA acquires food manufacturer Sweet Earth

Nestlé USA acquires food manufacturer Sweet Earth

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Growing industry

Sweet Earth’s products are available at more than 10,000 stores across the United States, including Whole Foods, Target, Kroger and Walmart. The move brings Nestlé into the meat replacement industry, a rapidly-growing market: over the past few years, it has achieved double-digit growth every year and it should be worth at least 5 billion dollars (4.2 billion euro) in the United States alone, by 2020.

 

“In the United States, we’re experiencing a consumer shift toward plant-based proteins. In fact, as many as 50% of consumers now are seeking more plant-based foods in their diet and 40% are open to reducing their traditional meat consumption”, Nestlé USA CEO, Paul Grimwood, said.

 

Current Sweet Earth CEO and co-founder, Kelly Swette, will continue to lead the brand alongside her husband, but under Nestlé’s ownership.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

LensGroup acquires two German web shops

18/01/2018

Belgian LensGroup, which owns lens web shop LensOnline, has acquired two German competitors.The entry on the German market means the company is now active in five European countries.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about a hundred stores in the United States by the summer, but will be forced to adjust its first-year goals. The German chain currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite a fourth quarter improvement, French Carrefour has been through a very difficult year. Next week, CEO Alexandre Bompard is expected to set out new guidelines in order to give the retail giant's results a new push.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

Back to top