For the first time ever, the Belgian restricted sales period for winter sales has started today (3 December) instead of on 6 December, its traditional starting date. Even though sales in this period are not permitted, bundling is still allowed and 3 out of 10 stores intends to do so.
Bundles on the rise
An inquiry with 217 fashion retailers has shown that 29 % will bundle items this month, which is a huge increase compared to 11 % two years ago. Entrepreneurs' organisation NSZ thinks these stores have started doing bundle sales because all major chains have done the same.
Bundle sales, like "Buy 2, get one for free", are a perfectly legal way to avoid the discount ban during the restricted sales period, which lasts until 3 January.