Mer du Nord resurfaces

Mer du Nord resurfaces

Thanks to a French investor, Mer du Nord will reopen its seven stores and even open another three, while creating new collections as well. The Belgian fashion label seems to have resurfaced after a judicial restructuring program.

Antwerp, Bruges and Knokke

French entrepreneur Pascal Yefet (36) - who owns a dozen ready-to-wear called 'Les Bourgeoises' in Brussels, Courtrai and Louvain -is Mer du Nord's saviour in this regard. "We will breathe new life into Mer du Nord and repair the brand's identity", he promised.

 

"I spend a lot of time in the shops because I feel it is important to keep the brand close to the customer's wishes. It is their needs we have to fulfill and we will do that with seasonal, stylish, high-quality collections. We will also guarantee the existing Mer du Nord stores remain open and will open several new stores."

 

Mer du Nord will add stores in Bruges, Antwerp and Knokke to its existing retail park in Hasselt, Ghent, Louvain, Aalst, Courtrai, Wavre and Waterloo.

 

Made in Europe

Pascal Yefet also revealed Mer du Nord will launch a new collection in March: "We are currently preparing the new Mer du Nord's summer collection and we will not ignore the brand's DNA."

 

The collection will be manufactured in Portugal, Italy and France and Yefet will wants to guarantee "100 % quality. It demands a lot of time and energy, but keeping production close to home facilitates all this. This way, the brand can quickly adapt to the customer's wishes."

 

Hopefully, this is the end of the Belgian fashion house's bad luck spell, after it had to file for bankruptcy in August 2014 - 26 years after its launch.

Questions or comments? Please feel free to contact the editors


Twelfth straight growth quarter for Walmart

17/08/2017

American supermarket chain Walmart has surpassed analysts’ expectations for the previous quarter, the company’s twelfth straight growth quarter. The world’s largest supermarket chain especially benefited from a strong online growth.

FrieslandCampina sells fruit juice division

17/08/2017

Dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand to Dutch investment firm Standard Investment.

Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

In the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned this fall to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Back to top