Mega Image (Ahold Delhaize) trials new fresh concept

Mega Image (Ahold Delhaize) trials new fresh concept

Mega Image, Ahold Delhaize's Romanian subsidiary, has opened a first store in Bucharest of a new concept called Fresh Bazar. As the name suggests, the pilot store focuses on fresh produce.

 

Modern grocery store

The new store is an update of the old 'aprozar', a term usually describing local grocery stores run by the government in communist times. The 84 sqm store specialises in fresh fruit and vegetables, fish and dairy - but it also offers packaged food and a selection of organic products.

 

The old aprozar was famous for its fresh, authentic and high-quality products, says Mega Image CEO Mircea Moga, and his company wants to reintroduce the concept to Romanian consumers - albeit in a way that fits the modern way of life.

 

Currently, Mega Image operates 705 stores under the Mega Image, Shop&Go and Gusturi Românești banners all over Romania. Founded in 1995, the group was acquired by Belgian Delhaize in 2000.