British chain of men’s wear Ben Sherman has appointed Mark Maidment as new CEO, in succession of Tom Chubb. He was CEO since November 2012 and is leaving to lead parent company Oxford Industries.
Start of modernisation
Maidment has been working at Ben Sherman since 2002. In 2005 he was named creative director and became responsible for product design and marketing. The last few years he modernised the brand, putting it higher on the market and focusing solely on men’s fashion. This was underlined by changes made in the shops.
This year Ben Sherman celebrates its fiftieth anniversary: the company was founded in 1963. It has consistently used musical icons such as The Beatles, Radiohead, Blur and The Clash in its marketing campaigns.
At the same time as the appointment of Maidment, Ben Sherman announced Lindsay Dunsmuir would be appointed as financial director.