Mark Maidment new head of Ben Sherman

Mark Maidment new head of Ben Sherman

British chain of men’s wear Ben Sherman has appointed Mark Maidment as new CEO, in succession of Tom Chubb. He was CEO since November 2012 and is leaving to lead parent company Oxford Industries.

Start of modernisation

Maidment has been working at Ben Sherman since 2002. In 2005 he was named creative director and became responsible for product design and marketing. The last few years he modernised the brand, putting it higher on the market and focusing solely on men’s fashion. This was underlined by changes made in the shops.

 

This year Ben Sherman celebrates its fiftieth anniversary: the company was founded in 1963. It has consistently used musical icons such as The Beatles, Radiohead, Blur and The Clash in its marketing campaigns.

 

At the same time as the appointment of Maidment, Ben Sherman announced Lindsay Dunsmuir would be appointed as financial director.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top