Mark Maidment new head of Ben Sherman | RetailDetail

Mark Maidment new head of Ben Sherman

Mark Maidment new head of Ben Sherman

British chain of men’s wear Ben Sherman has appointed Mark Maidment as new CEO, in succession of Tom Chubb. He was CEO since November 2012 and is leaving to lead parent company Oxford Industries.

Start of modernisation

Maidment has been working at Ben Sherman since 2002. In 2005 he was named creative director and became responsible for product design and marketing. The last few years he modernised the brand, putting it higher on the market and focusing solely on men’s fashion. This was underlined by changes made in the shops.

 

This year Ben Sherman celebrates its fiftieth anniversary: the company was founded in 1963. It has consistently used musical icons such as The Beatles, Radiohead, Blur and The Clash in its marketing campaigns.

 

At the same time as the appointment of Maidment, Ben Sherman announced Lindsay Dunsmuir would be appointed as financial director.

Questions or comments? Please feel free to contact the editors


Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is still strongest global brands, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

HelloFresh increases turnover forecast

14/05/2018

Mealbox delivery service HelloFresh has increased its 2018 forecast: the German company now expects a 35 % growth, up from its previous 30 % increase forecast. Positive results in the United States, which has become the company’s main market, were the main reason for its adjustment.

Brussels bio chain Färm keeps expanding

14/05/2018

Färm, a bio store chain from Brussels, is supporting a planned expansion with a crowd funding campaign. The chain aims to open its biggest store so far in the North of the European capital, extending its services with a bakery in the store. 

More profit from smaller volumes for AB InBev

09/05/2018

Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.

Ahold Delhaize mainly grows online

09/05/2018

Belgian-Dutch merger group Ahold Delhaize has had a decent first quarter, thanks to a Belgian turnaround, a good performance in the United States and strong online growth. Unfavourable exchange rates did spoil the party somewhat.