Marco Picone has left Benetton | RetailDetail

Marco Picone has left Benetton

Marco Picone has left Benetton

Italian fashion giant Benetton has lost its manager, as Marco Picone has left the company. His departure follows a restructuring program which was announced in November 2013.



The changes meant that the company would be split in three separate divisions starting in 2015, one for brands, one for real estate and one for industry. Marco Picone's duties were to take care of United Colors of Benetton and those tasks will now temporarily be handled by CEO Marco Airoldi.


The restructuring program is designed to cut down on losses and to regain its former position in the market. The company has 6,500 stores in 120 countries and used be an important name within the fashion world, mainly because of several ad campaigns.


The Benetton family withdrew the company from the stock exchange and paid 276.6 million euro to do so. The goal was to guarantee market value.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top