Mango grows 20% through new shops and doubling of online | RetailDetail

Mango grows 20% through new shops and doubling of online

Mango grows 20% through new shops and doubling of online

Spanish fashion chain Mango had a rise in sales of 20% to 1.691 billion euro in 2012, while its online growth was even a staggering 93% to 70 million euro. This year another increase is expected, because of the opening of new shops and the start of two new lines: one for larger sizes and one for teens.

Active in 111 countries

Mango is expanding at a tremendous speed: last year shops were opened in Myanmar and Pakistan, this year Angola, Equatorial Guinea, Mongolia and Zimbabwe are to follow suit. At the end of 2013 the company will be active in 111 countries. In 2012 84% of sales were made outside of Spain.

 

Despite the crisis Mango is continuing its investments: in Europe eight countries (including Belgium and the Netherlands) will get extra locations, and in South America Chile and Peru will get new shops. South Africa and Australia each get forty new locations.

 

Mango goes mega

Next to classic shops there will also be new megastores with a surface between 800 and 3,000 sqm. They will offer all the company's brands: Mango, H.E. by Mango (for men), Mango Touch (accessories), Mango Kids and Go Sports & Intimates. The biggest European store (2,300 sqm) will be in Munich, the biggest worldwide (3,000 sqm) in Ankara. The CEO and most important shareholder heralds from Turkey.

 

Last year 197 new locations were opened, of which 180 outside of Spain. The chain had 2,600 shops at the end of 2012. It is also active online in 46 countries, but by growing in Asia that should easily go past fifty.

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