Mango grows 20% through new shops and doubling of online | RetailDetail

Mango grows 20% through new shops and doubling of online

Mango grows 20% through new shops and doubling of online

Spanish fashion chain Mango had a rise in sales of 20% to 1.691 billion euro in 2012, while its online growth was even a staggering 93% to 70 million euro. This year another increase is expected, because of the opening of new shops and the start of two new lines: one for larger sizes and one for teens.

Active in 111 countries

Mango is expanding at a tremendous speed: last year shops were opened in Myanmar and Pakistan, this year Angola, Equatorial Guinea, Mongolia and Zimbabwe are to follow suit. At the end of 2013 the company will be active in 111 countries. In 2012 84% of sales were made outside of Spain.

 

Despite the crisis Mango is continuing its investments: in Europe eight countries (including Belgium and the Netherlands) will get extra locations, and in South America Chile and Peru will get new shops. South Africa and Australia each get forty new locations.

 

Mango goes mega

Next to classic shops there will also be new megastores with a surface between 800 and 3,000 sqm. They will offer all the company's brands: Mango, H.E. by Mango (for men), Mango Touch (accessories), Mango Kids and Go Sports & Intimates. The biggest European store (2,300 sqm) will be in Munich, the biggest worldwide (3,000 sqm) in Ankara. The CEO and most important shareholder heralds from Turkey.

 

Last year 197 new locations were opened, of which 180 outside of Spain. The chain had 2,600 shops at the end of 2012. It is also active online in 46 countries, but by growing in Asia that should easily go past fifty.

Questions or comments? Please feel free to contact the editors


Colruyt removes Nestlé products from its shelves

21/02/2018

Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Supermarkets react to European farmer welfare proposal

20/02/2018

Some supermarkets are not happy about the European Commission’s intention to give farmers higher prices. Dutch, German, Austrian distributors warn this will lead to higher prices for the consumers.

Jupiler will disappear for a few months

20/02/2018

AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.

Colruyt joins PostNL's grocery service

20/02/2018

The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

European purchase alliance Agecore puts pressure on Nestlé

16/02/2018

European purchase alliance, Agecore, has threatened to cut 160 Nestlé products from its list unless the Swiss agree to better conditions. Colruyt, Coop and Edeka are members of Agecore.

Kraft Heinz does not meet expectations

16/02/2018

American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Back to top