Louis Delhaize buys French luxury web shop Monnier Frères | RetailDetail

Louis Delhaize buys French luxury web shop Monnier Frères

Louis Delhaize buys French luxury web shop Monnier Frères

Belgian distributor Louis Delhaize has bought a majority share in Monnier Frères, a French online luxury accessories store. Moreover, the Belgians immediately invest 3.5 million euro in its new acquisition's international expansion.

Fresh capital for international expansion

Monnier Frères sells fashionable accessories, handbags, scarfs, glasses and jewels by brands such as Vanessa Bruno, Chloé, Marc Jacobs and Valentino. The Monnier Frères (brothers Monnier) opened their virtual store last year in July and are already operating in 25 countries. Both have built on earlier experiences: Guillaume Monnier was vice-president of Dior Japan, while Jean Monnier was once head of Auchan’s internet branch. Both remain minority shareholders.


The Louis Delhaize Group has paid 3.5 million for their majority share, and will invest another 3.5 million of in the web store's expansion plans “in order to finance the international development, particularly in the United States and Asia.” According to co-founder Jean Monnier, “Louis Delhaize’s participation in the capital of Monnier Frères offers us a chance to continue the company’s growth. For Louis Delhaize, this investment fits into “a broader development strategy in the field of e-commerce.”


Nice return on investment

Seller Jaïna Capital seems to have struck an excellent deal: the firm was the most important investor answering the first call for fresh capital in 2011 (when Monnier Frères managed to collect a total of two million euro), and sees its investment rewarded for 3.5 million euro.


Marie-Christine Levet, assistent director at Jaïna Capital, calls this a “nice takeover opportunity”, an “excellent return for Jaïna” and a “good sign for the digital economy that players in the field of retail business are sincerely interested in the fledgeling companies dealing with e-commerce.”

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top