Liu Jo will open 200 Chinese stores in the next 5 years

Liu Jo will open 200 Chinese stores in the next 5 years

Italian fashion retailer Liu Jo wants to open 200 stores in China in the next five years, in collaboration with China Resources Textiles - one of China’s biggest textile and fashion retail companies.

Master franchise for China

Liu Jo currently has 46 Chinese single brand stores and 6 outlets, starting its local presence in 2002. It aims to quadruple its current number within 5 years, thanks to a “master franchise agreement” with China Resources Textiles, exclusive owner of Chinese selling rights for big brands as Calvin Klein, Esprit, Kenzo and Givenchy.

 

Founded in 1995 by brothers Marco and Vannis Marchi, Liu Jo broke through in 2008 thanks to its Bottom-up jeans collection. From 2011 onwards, Kate Moss is the brand’s famous representative.

 

Liu Jo currently has 5,500 stores worldwide, with the majority located in Europe. The Italian company is seeing rapid growth, coming from a 2005 turnover of 91 million euro to a 2011 turnover of 260 million euro. Net profits have increased from 12 to 31 million euro, while the workforce has expanded from 174 people to 394. 

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about a hundred stores in the United States by the summer, but will be forced to adjust its first-year goals. The German chain currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite a fourth quarter improvement, French Carrefour has been through a very difficult year. Next week, CEO Alexandre Bompard is expected to set out new guidelines in order to give the retail giant's results a new push.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top