Lidl launches own lingerie collection | RetailDetail

Lidl launches own lingerie collection

Lidl launches own lingerie collection

Supermarket chain Lidl will launch its own lingerie collection, consisting of panties and bras, on 9 March. Every piece will cost about 5 euro and the collection will also contain jewelry, although not on the Belgian market.

Inspiration drawn from Venice

"See you in Venice" is how the German supermarket chain has dubbed its new spring collection, which clearly references its Italian inspiration. Alongside several sets of lingerie, Lidl will also add several pieces of jewelry to the collection.

 

Lidl has been selling clothes for a while now, but the move into the lingerie world is surprising to say the least as discounters are not usually associated with this type of product.

 

By the end of February, the collection will be for sale in England, Wales and Scotland but will also be for sale in Belgium from 9 March onward, albeit without jewelry collection. Dutch stores will also have the items for sale. As always is the case with Lidl, the collection will only be for sale until supplies last.

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