Lidl launches own lingerie collection | RetailDetail

Lidl launches own lingerie collection

Lidl launches own lingerie collection

Supermarket chain Lidl will launch its own lingerie collection, consisting of panties and bras, on 9 March. Every piece will cost about 5 euro and the collection will also contain jewelry, although not on the Belgian market.

Inspiration drawn from Venice

"See you in Venice" is how the German supermarket chain has dubbed its new spring collection, which clearly references its Italian inspiration. Alongside several sets of lingerie, Lidl will also add several pieces of jewelry to the collection.

 

Lidl has been selling clothes for a while now, but the move into the lingerie world is surprising to say the least as discounters are not usually associated with this type of product.

 

By the end of February, the collection will be for sale in England, Wales and Scotland but will also be for sale in Belgium from 9 March onward, albeit without jewelry collection. Dutch stores will also have the items for sale. As always is the case with Lidl, the collection will only be for sale until supplies last.

Questions or comments? Please feel free to contact the editors


Nestlé has lost KitKat's four fingers

23/04/2018

Chocolate bar KitKat’s four “fingers” are not distinctive enough to give Nestlé sole ownership. With its statement, the European Court has now ended a long-standing legal battle between KitKat and Leo.

EU votes for better organic label legislation

20/04/2018

European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe

19/04/2018

Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years

19/04/2018

French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever

19/04/2018

Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?

17/04/2018

ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.