Levi's new campaign, called Live in Levi's, has used a shoppable video to show consumers how people wear their jeans worldwide.
A series of Levi's fans are shown in the video and they all tell about their favourite piece of clothing and what it means to them. Remarkable is that viewers can buy the shown items in a few clicks.
With the hashtag #LiveInLevis fans can also share their experiences on social media, which Levi's hopes will lead to a worldwide project full of people talking about Levi's importance to their life.
This new campaign is fully focused on storytelling to attract attention. With a story to connect the brand to their fans, the company hopes to show that it is an important part of their customer's life.