Laura Jackson new poster girl for Springfield | RetailDetail

Laura Jackson new poster girl for Springfield

Laura Jackson new poster girl for Springfield

British tv host Laura Jackson will become clothing chain Springfield's new poster girl for its This is it campaign. Spread over several videos, she will show her favourite looks of the new collection.

Casual style

Laura Jackson is mostly known in Great Britain for her food columns, alongside her nation-wide position as a style icon. For Spanish Springfield, she has created 7 videos displaying several looks from the new collection. "I love this collection because it is so natural and stylish. The looks I have selected carry a simplicity in them that works from the morning until the evening", she stated in a press release.

 

Springfield was founded in 1988 as a men's brand, but has started catering to women since 2006. Currently, the chain has stores in over 40 countries worldwide, like Belgium, the Netherlands, Lebanon, Switzerland, Egypt and Mexico. Its newest collection is geared towards "contemporary women with a casual style and a strong personality".

Questions or comments? Please feel free to contact the editors


Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.