British tv host Laura Jackson will become clothing chain Springfield's new poster girl for its This is it campaign. Spread over several videos, she will show her favourite looks of the new collection.
Laura Jackson is mostly known in Great Britain for her food columns, alongside her nation-wide position as a style icon. For Spanish Springfield, she has created 7 videos displaying several looks from the new collection. "I love this collection because it is so natural and stylish. The looks I have selected carry a simplicity in them that works from the morning until the evening", she stated in a press release.
Springfield was founded in 1988 as a men's brand, but has started catering to women since 2006. Currently, the chain has stores in over 40 countries worldwide, like Belgium, the Netherlands, Lebanon, Switzerland, Egypt and Mexico. Its newest collection is geared towards "contemporary women with a casual style and a strong personality".